Keynotes, Talks, Workshops
Team Workshops
Heritage marketing isn’t only about external image — it’s about how a company’s story is understood, lived, and shared from the inside out.
These workshops are designed to equip teams across the organisation with practical tools to use heritage as a driver of loyalty, pride, and long-term value. Through case studies, group exercises, and open discussion, each session addresses the real challenges faced by in-house teams while providing clear, actionable solutions.
Marketing and PR professionals discover how heritage fuels authentic campaigns and media outreach. People and Culture teams explore how it builds pride, belonging, and integrity. Customer Relations staff learn how heritage enriches service, promotes generational and communal trust, and transforms clients into active brand champions.
Every workshop is tailored to your company’s needs, ensuring participants leave inspired and equipped to put heritage into practice in their daily work.
Teams Workshops
Wealth of Authentic Content in Heritage
A practical workshop for your in-house Marketing & PR teams, showing how heritage fuels campaigns with authentic content. Using case studies and group exercises, we address real challenges, answer topical questions, and demonstrate why heritage marketing strengthens customer loyalty and media outreach and creates fresh, compelling narratives.
Benefits of Heritage in Corporate Culture
This workshop for People & Culture teams explores how heritage boosts pride and belonging, connecting employees with the company’s journey, culture and wider community. We will examine how employee brand ambassadors strengthen teamwork, enhance reputation, and create authentic awareness more effectively than any campaign.
Brand Heritage & Generational Loyalty
This workshop for Customer Relations teams focuses on how heritage enriches customer interactions, builds generational trust, communal loyalty, and turns clients into brand promoters. Through real-life examples and role-playing, we'll discover how heritage assists product launches and strengthens resilience during challenging market conditions.