Event Management

Over the course of my career, I have originated, planned, and managed hundreds of occasions — from intimate social informal gatherings and C-suite assemblies to high-profile launches, award ceremonies, charity galas, and even royal receptions.

My approach begins with a clear purpose. I listen to clients, work with them to define the objectives of an event, understand the audience it needs to reach, and shape a concept that will resonate. Whether it’s a single flagship launch or an ongoing series designed to build momentum over time, the focus is always on creating experiences that engage participants and extend the brand’s reach.

Every aspect of delivery is managed with care and precision. From selecting the right venue and commissioning suppliers to designing the programme, inviting the speakers and performers, coordinating logistics and checking for the insurance arrangements, I ensure events run smoothly and reflect the identity of the brand behind them. 

Media relations, influencer engagement, and brand ambassador involvement are integrated where relevant, ensuring that the story of the event is amplified well beyond the room.

Evaluation is as important as execution. I gather audience sentiment, monitor coverage and reactions, and analyse performance against discussed KPIs. This ensures that events are not only memorable but measurable, offering clear insight into their return on investment and value to the business.

Clients can work with me on a one-off basis for a specific occasion or engage my support as a longer-term partner to design and deliver a full events programme. 

In every case, I bring creativity, discretion, and experienced judgement, making events successful on the day and meaningful for the future.