Luxury Hospitality Solutions
Luxury hospitality thrives on reputation, relationships, and originality. My work in this sector focuses on strengthening loyalty, creating new revenue streams, and positioning venues as destinations of choice for discerning guests. At the core of this is building and maintaining relationships with loyal customers.
I design and activate membership communication programmes and loyalty schemes that not only reward repeat visitors but also generate additional streams of income and invigorate cash flow. These initiatives are tailored to the brand’s identity and clientele, ensuring that loyalty feels authentic rather than transactional.
I also help venues make the most of what they already have. By utilising their heritage, unique interior features, and underused spaces, I create concepts for new exclusive private members’ clubs. These bring new life to empty rooms and transform them into hubs of activity, prestige, and connection.
My decades of experience with dozens of clubs worldwide and close relationships with their secretaries allow me to weave reciprocal networks that introduce a steady stream of new members and international visitors. Having acted as a secretary for some clubs also gave me invaluable experience and unique insight into many aspects of running such an establishment.
Luxury hospitality must constantly evolve without losing its identity. By combining strategic communications, loyalty expertise, and deep knowledge of members’ club culture, I offer solutions that protect your business while driving growth — ensuring venues remain relevant, resilient, and desirable for years to come.
For example, at L'Escargot, the oldest French restaurant in Soho and London, I have launched the Gift Vouchers programme and The Snail Club in the private dining rooms above the restaurant.
JOIN THE CLUB?
Would you like to join one of the clubs I am running as the Secretary?