Books by
Ima von Wenden
Ima von Wenden is a communications strategist, author, and speaker whose work focuses on helping organisations articulate their identity and communicate with authenticity.
With a career that bridges international PR, brand consultancy, and heritage research, she has developed a distinctive voice in exploring how stories shape reputation and value.
Her writing draws on decades of professional insight combined with a deep interest in history and culture. By uncovering the narratives that lie behind brands, places, and people, she demonstrates how businesses can create resonance that extends beyond marketing campaigns to develop trust, loyalty, and lasting legacies.
With a career that bridges international PR, brand consultancy, and heritage research, she has developed a distinctive voice in exploring how stories shape reputation and value.
Her writing draws on decades of professional insight combined with a deep interest in history and culture. By uncovering the narratives that lie behind brands, places, and people, she demonstrates how businesses can create resonance that extends beyond marketing campaigns to develop trust, loyalty, and lasting legacies.
Through her books, Ima brings together strategy and storytelling, offering practical guidance for business leaders while also inviting readers to think more deeply about the role of heritage, authenticity, integrity, and meaning in modern communications. She aims to transform brand stories into living, enduring narratives that connect across generations and markets.
The Rules of Luxury PR
Communicating Exclusive Proposition
This book explores how luxury brands engage HNWIs through exclusivity, personalisation, and heritage. It analyses strategies across fashion, travel, and hospitality, discussing strategies applied through limited editions, in private clubs, and brand narratives.
Addressing sustainability, ethics, and cultural sensitivity, The Rules of Luxury PR offers practitioners a clear, concise framework for understanding luxury communication, value creation, and cultural meaning.
From Brand Heritage to Legacy of Trust
From Brand Heritage to Legacy of Trust explores how heritage underpins brand differentiation amid change and competition. Ima von Wenden argues that lasting trust develops from time-tested values and integrity.
Using case studies, it shows how heritage supports loyalty, resilience, and adaptability, while addressing authenticity, crisis management, and digital disruption. The book helps brand stewards sustain customers' trust across generations.
Unlock Your Brand Heritage
Unlock Your Brand Heritage positions commercial heritage as an enduring, underused business asset. Unlike patents or talent, heritage cannot be stolen or replicated. Framed as strategy — not nostalgia — it defends against commodification, justifies premium pricing, and builds advantage.
With analysis and frameworks, the book shows how brands use heritage to secure credibility, resilience, relevance, and value: neglect it and fade; embrace it and endure.