Keynotes, Talks, Workshops
Heritage Marketing
I have been a lecturer and a public speaker since the late 1980s. I am regularly invited to speak to university students and corporate audiences. I offer a variety of keynote addresses, talks and workshops on heritage marketing, private clubs, luxury hospitality and other select subjects.
Each session can be tailored to your audience, industry, or event — whether a multinational annual conference, a leadership retreat, or training for specialist teams. My talks blend strategic insight with real-life examples, leaving audiences inspired, informed, and ready to act.
Keynote Themes for Any Audience:
Unlock Your Brand Heritage
Based on my book, Unlock Your Brand Heritage, this introductory keynote outlines ten practical steps for researching and activating brand heritage. It shows how authentic stories strengthen identity, inspire employees, deepen customer loyalty, and unlock brand value as a living, strategic asset.
Heritage, Trust and Integrity
This keynote explores how trust develops and endures, how heritage enhances integrity and resilience and safeguards against crises and why every employee plays a vital role as an informed brand ambassador, actively protecting and strengthening the reputation of the organisation they represent.
Evaluating Heritage as an Asset
This keynote reveals how heritage, often hidden in archives, properties, and brand narratives, can be identified and activated as a financial asset. It demonstrates how unlocking it adds measurable brand value, strengthens market position, and generates new opportunities for growth.
Keynotes for Top Management
Heritage as a Strategic Advantage
This leadership keynote demonstrates how heritage can be transformed into a measurable strategic asset, adding up to 35% to brand value. It equips executives with the insight to harness heritage for competitive advantage, long-term growth, and enhanced investor confidence.
Heritage as a Growth Driver
This keynote shows how heritage can drive growth by supporting market repositioning, enabling international expansion, and being the key market differentiator.
Tailored for executive decision-making, it outlines activation strategies for competitive transformation.
Rebranding Heritage Brands
This keynote explores the pitfalls of rebranding heritage-rich companies, sharing stories of both success and failure. It demonstrates why rebranding must be handled with care and how brand heritage should be strategically addressed during mergers, acquisitions, or corporate transitions.