Keynotes, Talks, Workshops
Luxury Hospitality
Luxury hospitality is defined by reputation, relationships, and the ability to deliver truly memorable, exceptional experiences. My keynote talks and workshops explore the strategies that turn good venues into great ones: from transforming a property into a recognised luxury destination through PR to building loyalty programmes that invigorate cash flow and create resilience - to converting underused spaces into exclusive private members’ clubs that raise prestige and generate valuable publicity.
Each session features case studies and group exercises, ensuring ideas are both inspiring and actionable. Tailored to your venue and audience, these keynotes discuss how to unlock hidden assets, enhance brand appeal, and achieve long-term growth through trust, loyalty, and innovation.
Whether it's a multinational conference, a leadership retreat, or specialised training for teams, my talks blend strategic insights with real-life examples, leaving audiences inspired, informed, and ready to take action.
Keynotes for Luxury Hospitality
Rules of Luxury Hospitality PR
Based on my book The Rules of Luxury PR, this keynote explores what truly defines luxury and how those principles apply to hospitality. It discusses strategies for transforming a venue into a luxury destination through positioning, storytelling, and carefully executed PR.
Loyalty in Luxury Hospitality
This keynote examines the role of loyalty programmes in luxury hospitality, showing how they differentiate brands, diversify revenue, and stabilise cash flow. It explores strategies and mechanisms, from gift vouchers to loyalty cards, that strengthen resilience during crises.
Exclusive Private Members' Clubs
This keynote focuses on how underused spaces can be transformed into exclusive private clubs, enhancing a venue’s luxury profile, diversifying revenue streams, and generating valuable publicity and long-term appeal within the competitive hospitality sector.